The Vietnamese government shocked the world by announcing monetary prizes for champions in TKD at the Olympics. The prizes are awarded per medal, ranging from 30,000-100,000 USD. This very capitalist method of rewards is quite out of line with the government's official Communist policies.
Vietnam blamed its below-standard performance on under-motivated athletes and inferior training coaches. Qualified coaches are also expected to see a pay raise on par with the skill-set they bring to the national team.
Numerous other sports pay their athletes top dollar. In the combat-sports world, one can point at examples such as boxing and MMA. Floyd Mayweather alone has a salary of 85 million USD.
While some may argue that love of the sport is what should drive Taekwondo, it is an indisputable fact that money is always a good motivator. Many top quality Taekwondo athletes have to give up fulltime training due to financial issues and pursuing a 9 to 5 job. Paying top level competitors wold ensure they have a better chance of reaching their potential, as well as providing the incentive of wealth and fame to the next generation of hopeful champions.
Bringing Taekwondo into a money-sponsored limelight would also shine more light on the entire sport, helping to spread it to new athletes as well as highlighting the sport's Olympic profile.